I first came across Ureshii designs through Miss Malaprop who had several of their shirts on her birthday wish list. I’ve been hooked on and in love with their shop ever since. (Even more so since seeing Mallory in one of their shirts recently!).
Emily and Amanda are the masterminds behind Ureshii, and I hope you’re as charmed with them after reading their answers to the “5 Questions I ask all Indie Designers” as I am…
Describe the girl who wears Ureshii:
She wants to look put together without sacrificing comfort. She is comfortable with her current body shape. She expects better fit than that supplied by off the rack clothing.
What are the inspirations for Ureshii?
Colour! Enthusiastic customers. The puzzle of the female body and its endless variations.
If you could put any piece from your collection on the body of any person, which piece on who, and why?
That woman behind her desk, wearing a poly-blend blouse that doesn’t quite fit her correctly. She’s doing her best to look professional and feel confident, but she’s not quite succeeding. And she’s uncomfortable. She can’t wait to get home and change into her sweats.
We’d put her in a Patricia Top in her favourite colour, and pair it with a simple Pencil Skirt. The craving for sweatpants would diminish considerably, and she would look great!
Or that bridesmaid, sweating in crunchy taffeta and yanking on a bodice that keeps falling down. She’s wearing a dress that she will never wear again. The silhouette suits her fellow bridesmaid’s body, but it’s not doing anything for her.
We would put her in a Sailor Dress. She could relax, enjoy the celebration, and still look lovely. And she would walk away with a new go-to dress that she would wear over and over again.
If you could create a collection, without cost, supplies, and inspiration holding you back, what elements would we see in it?
Silk and wool jersey in a rich rainbow of colours. Perfect prints, hand-picked. A bit of hand-beaded trim, just enough to add a wow factor. More than one model ;)
What can we expect in upcoming collections from Ureshii?
We have no idea. We are guided (pushed?) by our customers and our own changing bodies to constantly explore new shapes, silhouettes, and colours. Our designs are becoming more complex and more tailored, which allows flexibility of fit that our customers need.
We’re blessed with a very speedy feedback loop. With only a small investment of time and fabric, we can throw a new idea out there and get an immediate response. If there is NO response, we drop the idea or alter it. If there’s positive response, we run with it.