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Indie Designer: Ureshii

by Ashley on April 26, 2010


I first came across Ureshii designs through Miss Malaprop who had several of their shirts on her birthday wish list.  I’ve been hooked on and in love with their shop ever since.  (Even more so since seeing Mallory in one of their shirts recently!).

Emily and Amanda are the masterminds behind Ureshii, and I hope you’re as charmed with them after reading their answers to the “5 Questions I ask all Indie Designers” as I am…

ureshii, made to measure dress, made to fit dress, custom size dress,

Describe the girl who wears Ureshii:
She wants to look put together without sacrificing comfort.  She is comfortable with her current body shape.  She expects better fit than that supplied by off the rack clothing.

What are the inspirations for Ureshii?
Colour!  Enthusiastic customers.  The puzzle of the female body and its endless variations.

wrap dress, custom made wrap dress, custom fit wrap dress, made to measure dress, made to fit dress, custom dress

If you could put any piece from your collection on the body of any person, which piece on who, and why?
That woman behind her desk, wearing a poly-blend blouse that doesn’t quite fit her correctly.  She’s doing her best to look professional and feel confident, but she’s not quite succeeding.  And she’s uncomfortable.  She can’t wait to get home and change into her sweats.

We’d put her in a Patricia Top in her favourite colour, and pair it with a simple Pencil Skirt.  The craving for sweatpants would diminish considerably, and she would look great!

Or that bridesmaid, sweating in crunchy taffeta and yanking on a bodice that keeps falling down.  She’s wearing a dress that she will never wear again.  The silhouette suits her fellow bridesmaid’s body, but it’s not doing anything for her.

We would put her in a Sailor Dress.  She could relax, enjoy the celebration, and still look lovely.  And she would walk away with a new go-to dress that she would wear over and over again.

If you could create a collection, without cost, supplies, and inspiration holding you back, what elements would we see in it?

Silk and wool jersey in a rich rainbow of colours.  Perfect prints, hand-picked.  A bit of hand-beaded trim, just enough to add a wow factor.  More than one model ;)

What can we expect in upcoming collections from Ureshii?
We have no idea.  We are guided (pushed?) by our customers and our own changing bodies to constantly explore new shapes, silhouettes, and colours.  Our designs are becoming more complex and more tailored, which allows flexibility of fit that our customers need.

We’re blessed with a very speedy feedback loop.  With only a small investment of time and fabric, we can throw a new idea out there and get an immediate response.  If there is NO response, we drop the idea or alter it.  If there’s positive response, we run with it.


Mallory - Miss Malaprop April 27, 2010 at 2:05 pm

Their stuff is great, and it IS really comfortable. So far the 3 pieces I’ve picked out from Ureshii have been sort of “going out” clothes, but I’d love to get a few tops that are more “daily wear” because I love what they do. Everything is super comfy, fits like a dream and it’s made to last.

Jenna Nicole April 27, 2010 at 9:50 am

Awww, there are several pieces I really like! Any curvier girls tried their clothes? I’m a bit scared of rayon/bamboo blends with my jiggly bits :-)

Ashe Mischief April 29, 2010 at 9:31 am

Jenna Nicole, I haven’t tried her pieces, but I’ve gotten other pieces from different designers made of rayon/bamboo blends— and I’ve found them to be pretty okay about covering jiggly bits. I wouldn’t get a pencil skirt made out of it myself, but have found for blouses it’s all right, and if it’s more of a flared skirt, there it’d be okay too.

Laura Connell April 26, 2010 at 10:07 pm

Love the inspiration behind this store. Fashion should be about making women feel GOOD about themselves and their figures, no matter what shape.
.-= Laura Connell´s last blog ..Heroes in Heels =-.

Ashe Mischief April 29, 2010 at 9:32 am

You know that I agree with that!

Shannon April 26, 2010 at 12:23 pm

“That woman behind her desk, wearing a poly-blend blouse that doesn’t quite fit her correctly. She’s doing her best to look professional and feel confident, but she’s not quite succeeding. And she’s uncomfortable. She can’t wait to get home and change into her sweats.”

OMG – this is totally me. My boss and I recently had a little chat about how I need to look more professional so I went out and picked up a few blouses that make me feel so uncomfortable. The dress code is buisness casual but I deal with the execs and teach new employees on a regular basis, so a tshirt and dress pants doesn’t quite cut it.

I can totally see myself wearing her clothes, though… everything looks so comfy but work appropriate and the fact that her work is custom and will fit us curvy, plus sized divas makes me so happy.

Thank you!!!

Ashe Mischief April 29, 2010 at 9:33 am

Aww, it’s makes me SO happy that you’re loving her pieces– I TOTALLY understand how hard it can be to be in a professional position, want to express your style, AND be curvy/plus-sized to boot. It’s damned hard to do! I hated HATED wearing uncomfortable clothes to work, and it really impacts your ability to focus…. hopefully Ureshii will be a great solution for us both!

Retro Chick April 26, 2010 at 11:50 am

I love that second dress. The sleeves look lovely!
.-= Retro Chick´s last blog ..Ethical Design Spotlight: Elvis & Kresse =-.

Luana April 26, 2010 at 9:08 am

“She wants to look put together without sacrificing comfort” — yes!! I’ve turned down dresses and shoes so many times because they just weren’t comfortable. And I’m of the opinion that you can’t look good while in pain. At least not me anyway! Lovely post dear.
.-= Luana´s last blog ..The One Where I Accept My Flaws (Pardon the Cliché) =-.

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