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Alice in Wonderland for Urban Decay

by Ashley on January 11, 2010

alice in wonderland urban decay

I’m typically not one to get too excited over collection releases, but when I heard that Urban Decay was launching an Alice in Wonderland collection, well, my heart took flight a little bit.  To be honest, I could care less about the relationship to the movie, because for as big of an Alice fan as I can be– the movie just doesn’t excite me.

However, this beautiful palette featuring decadent and daily eyeshadow shades, their yummy eyeliners, the magical eyeshadow primer, AND in a glorious pop-up book format?  I’ll take two please, one to use and one to save.

{ 20 comments… read them below or add one }

DailyDivaDish January 11, 2010 at 8:50 am

I hadn’t seen this collection until now. It’s gorgeous! Urban decay has such great eye shadows to begin with…and then when they put them in sets, I feel like a little girl with a new toy. They’re just so fun!
XO Piper
.-= DailyDivaDish´s last blog ..Making Waves =-.


Alice January 11, 2010 at 8:52 am

I love Urban Decay! They always come up with something imaginative! The colour palette is lovely – brights and nude shades in the same box!


MzMelanie January 11, 2010 at 10:17 am

I love it! But my BFF is gonna love it more. I sent her the link to this article. She’s a huge AIW fan :P


Melissa January 11, 2010 at 10:53 am

Very nice!!!


The Greyest Ghost January 11, 2010 at 1:40 pm

Love this! I own a lot of Urban Decay, so I have most of the colors already. But I’d consider buying this just for the cute packaging.
.-= The Greyest Ghost´s last blog ..The Secret’s Out– I’m on!! =-.


Kate January 11, 2010 at 2:10 pm

Dude. I don’t do eye makeup. But that is cute! Lots of love for anything Alice.


Ciara January 11, 2010 at 3:18 pm

I just came across this recently and also experienced minor palpitations! It is just great!!!
.-= Ciara´s last blog ..Trend I Love: Digital Prints =-.


Retro Chick January 11, 2010 at 3:26 pm

How gorgeous is that packaging?!

I’m excited about the movie just because I love Tim Burton. He really is my favourite director and his visuals are always so amazing.
.-= Retro Chick´s last blog ..All The Fun Of The Fair =-.


Ashe Mischief January 11, 2010 at 5:06 pm

Piper, a new eyeshadow set really is like a new toy! I love it.

Alice, I adore that it’s nudes & vibrant colors in the same package! It really makes it extra useful that way.

Greyest Ghost, most of my UD is really old right now…. so it’d be a perfect excuse to replenish my stock!

RC, I would be a lot more excited if it weren’t all CGI…. it seems like so much more could have been done, you know?
.-= Ashe Mischief´s last blog ..Alice in Wonderland for Urban Decay =-.


Luana January 11, 2010 at 7:56 pm

I don’t normally wear those colors BUT just because it’s Alice in Wonderland I might have to at least go check it out in stores!!
.-= Luana´s last blog ..Hemingway’s Hack =-.


PhiePhie and Minnie January 11, 2010 at 8:20 pm

That packaging is insane! I can’t wait to see the film and now I can add this to my wish list, thanks for sharing! I hope you can check out The Fashion Smoke and follow us too :)


Alicia January 11, 2010 at 11:57 pm

yes, yes, and YES!!!

Why aren’t you excited for the moooooooooooovieeeee???
.-= Alicia´s last blog ..…flipside addendum.. =-.


Ashe Mischief January 26, 2010 at 10:25 pm

I think part of it is how over CGI-ed it looks? I tend not to be a fan of CGI and especially with Tim Burton, I think he could make the film just as magical without it…


Moomby January 12, 2010 at 2:17 am

i don’t know any girl who could say no to alice in wonderland colors! what a beautiful collection!
.-= Moomby´s last blog ..Trachea Abuse =-.


Glendy January 13, 2010 at 9:05 pm

I am not a fan of urban decay but DAMN the boxes are beautiful enough to make me want to buy them :) I am a big Alice fan as well, I dunno know what to think of the film but Im probably gonna go see it since Tim Burton and Johnny Depp are always a great combo.

Much love always,


Shay January 13, 2010 at 9:19 pm

oh! Coooool. I just saw the 1930’s adaptation in the theatre the other day. Pretty hilarious.
.-= Shay´s last blog ..Antonella Arismendi =-.


alixrose January 15, 2010 at 3:11 pm

I freaking love Urban Decay! I want this! I have a palette from them that I never leave home without!!! Gorgeous!


Connie @ Sogni e Sorrisi January 15, 2010 at 7:45 pm

This looks cool. I’m looking forward to the movie.


Kylie January 15, 2010 at 8:28 pm


& I cannot help but be super pumped for the Tim Burton movie. I love him & I love Johnny Depp & I love Alice tons so I am definitely going to be fangirl’ing it up when it comes out.


elledee January 18, 2010 at 12:48 pm

wow that’s lovely! I have a thing for pop ups too!


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